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Writer's pictureChristopher

TESSR's Soft Launch at MIFA 2023


TESSR Booth at Mifa 2023, Annecy, France: A visual representation of our booth adorned with posters featuring the product 'TESSR - The Animation Task Master,' a SaaS model for creative studios to manage people, processes, and projects.

MIFA, the "International Animation Film Market" is a vital annual event in Annecy, France, where the global animation community gathers. Its significance lies in being a hub of innovation. It's the place where new animation projects start, emerging talents shine, and established studios explore new horizons.


MIFA is where connections are made, ideas come to life, and dreams become reality. This year, at MIFA 2023, we at TESSR took a significant step forward in transforming the animation industry by unveiling our innovative animation studio management software.



Highlights and Takeaways from TESSR's Soft Launch

Our presence at MIFA 2023 was an opportunity to showcase TESSR's capabilities to studios from South America, Africa, Asia, and Europe. We believe that regardless of their size or scale, all animation studios should have access to a tool that empowers them to manage their Ps more efficiently.


For a comprehensive explanation of what we mean by 'Ps,' and how TESSR can help you manage the three Ps of your studio, you can check out our dedicated post here.


During the event, we observed a crucial trend - larger studios typically had access to management tools, but smaller studios often lacked these resources. The main reason for this difference was the high cost of many existing solutions. At TESSR, we are passionate about closing this gap. Our mission is to provide studios of all sizes with the tools they need to navigate the challenges of managing their people, projects, and processes, without breaking the bank.


Attendee Insights: Feedback and Reactions

Our soft launch event was met with enthusiasm and appreciation from attendees. They resonated with our people-centered approach to animation studio management as managing creative teams is no easy task. Attendees understood that our platform is designed to simplify the complex task of managing the creative process.


Another factor that received positive feedback was the simplicity of our interface. Animation professionals are frequently overwhelmed by complicated software. TESSR offers a breath of fresh air with an intuitive and user-friendly interface, ensuring that managing projects feels more like a creative endeavour and less like a technical challenge.


Attendees also appreciated the customisability of TESSR. Animation studios vary greatly in their workflows and processes. Our software allows users to tailor their experience to fit their specific needs. This flexibility was particularly well received, as it ensures that TESSR adapts to the studio, rather than the studio having to adapt to the software.


Looking Ahead

In conclusion, our soft launch at MIFA 2023 was a great success, marked by a strong commitment to making animation studio management tools more accessible to everyone.


TESSR is here to simplify the lives of animation professionals worldwide, offering a comprehensive solution that empowers studios, large and small, to conquer the three Ps with ease.


Join us in this exciting journey as we revolutionise the animation industry, one studio at a time.


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